«Focus Wave»: United States records the most aggressive pricing strategy by...
We continue to work diligently to provide you with the latest insights into the pricing strategies of OTAs. Our analysis identifies the primary “top offenders” in the market and examines the...
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Booking Holding and Expedia Group under the microscope: An analysis of their...
DISPARITY ANALYSIS ı APRIL 2024 WAVE GLOBAL RESULTS The global Beat-Meet- Lose rate for the April 2024 wave indicates that the pricing policies of OTAs, in general, have become slightly more...
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The peak season is almost here. ‘Summer is coming’
DISPARITY ANALYSIS I MAY 2024 WAVE FOCUS RESULTS With the arrival of good weather, travelers are showing increased interest in various destinations to enjoy their free time. They are more active and...
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The price gap between Hotels and OTAs has narrowed by 4 points!
WORLD PARITY REPORT | JUNE WAVE 2024 Sometimes, despite putting in a lot of effort to make everything perfect and operational, the results aren’t always positive. Occasionally, they remain negative....
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Major OTAs offer lower rates than hotels in high-traffic periods!
WORLD PARITY REPORT | OCTOBER WAVE 2023 GLOBAL RESULTS Three key takeaways emerge from the data. Firstly, we learn that major OTAs offer rates lower than direct hotel prices the most in high-traffic...
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Beyond Price: Unveiling the Strategies of Different OTA Types
WORLD PARITY REPORT | JANUARY WAVE 2024 GLOBAL RESULTS In three out of four cases, consumers find lower prices on Online Travel Agencies (OTAs) compared to hotel websites. This disparity is largely...
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July Insights: Steady Gains in Price Parity and Destination Performance
WORLD PARITY REPORT | JULY WAVE The July data indicates a stable to positive disparity situation. There is a slight improvement with 1.5% of total disparity cases shifting to ‘Beat’ cases. This...
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